How to build an online brand

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My #1 Twitter hack for engagement


If you’re looking for Twitter engagement, try this easy trick!

I’ve been using Twitter for many years, but it’s only in the last year or so that I seemed to have cracked it. 

At first, I was always very confused about how it actually worked. And in most cases, I simply used it as a broadcast tool, with very little engagement. 

But engagement is critical to the success of your Twitter account, especially if you’re looking to promote an idea, a brand, or a product. 

The reason for this is that people like to know that there’s a human behind the Twitter handle. After a while, most people tune out from 100% repeated, robotic posts.

So how do we boost engagement?

The #1 trick I use is to ask questions. I’ve done a bit of digging and found that a large proportion of my followers are from the US. Over the last few weeks, I’ve asked questions directly to my US base. 

One of them was this:

American friends – do you really say ‘Y’all’ or is that just a cliché?

As you can see from my Analytics screenshot above, it got me 8,000+ replies. 

My Twitter stats in just a two week period

I posted a similar one yesterday, with similar results. This one is still ongoing! My Analytics are yet to crunch all the numbers but you can see that I’m approaching nearly 2 million tweet impressions (the number of times that my tweets are being seen) in just two weeks.

Give it a try. Ask questions that you know are likely to provoke some kind of response, especially from a chosen part of your audience.

You can find out more about his in-depth when you take my FREE 7 day Twitter marketing course, which you can find here


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