How to build an online brand


How to handle rejection


Handle rejection they say. If you want to make it big, you need to be able to handle rejection.

But then it happens.

It’s not our thing.

These were the words that were said to me to my face when I once tried to sell advertising in my magazine to a local shop.

The words were particularly hurtful my magazines are totally my own doing. They aren’t a franchise, I’m not selling on behalf of everyone else. These are magazines that I write and design and distribute.

“It’s not our thing.”

“Ok. No problem,” I said, leaving the shop. As I was leaving, I caught sight of an open magazine on their counter – that of a full page feature about their shop in another magazine.

Why rejection is so painful?

We’ve all been there. Whether it’s a love interest or work.

And there’s good reason why it hurts so much. Scientists have shown that the part of the brain that is stimulated when we are rejected is exactly the same part of the brain that’s affected when we are physically hurt.

Writers are particularly at risk from multiple rejections and it will come as no surp


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