How to build an online brand

Social Media

Pinterest: How I blasted 405 to 26k monthly viewers in 3 amazing weeks

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Pinterest has always fascinated me.

I don’t know whether it’s the endless images, the inspirational nature of it or the fact that traditionally, it’s never been taken seriously in the social media game.

But that ended a few weeks ago when I decided to make a concerted effort over a period of a month, to see if it was a viable alternative to the stale Facebook and Twitter methods of getting people to my website.

I’ve been using an app called Tailwind for many years, but only for my Instagram scheduling. I’ve been aware that it can also help with your Pinterest numbers but I’ve never taken a look at it until now.

That was three weeks ago and in those three weeks, I’ve gone from 405 unique monthly users to 26k+. Those numbers are still rising.

So how was that achieved? Here’s how, step-by-step. Firstly, some information about Tailwind. And be aware, my website does contain a few swear words.

What is Tailwind?

Tailwind is an online marketing tool that allows you to manage both your Instagram and Pinterest accounts in one place. It can help you schedule content automatically (at the optimum times) AND help grow your following through its unique Tribe feature on Pinterest (due to be renamed following the recent Black Lives Matter movement).

Let’s start by explaining how it’s helped me shall we?

My day job (magazine publishing) takes up most of my day. This leaves me very little time in the evenings and at weekends to work on my blogs. This includes creating content, building an audience and scheduling posts.

There’s nothing I can do about content creation. Creating great content takes time and can’t be rushed.

Connecting and building my audience also takes time. Meaningful conversations demand a decent amount of time.

Which leaves very little time for scheduling my posts.

That’s where Tailwind saves my ass.

I’m a relative newcomer to Instagram and Pinterest. I’ve always stuck to the traditional furrows of Facebook, Twitter and LinkedIn.

But a few years ago, I set up an online shop that sold T-shirts, mugs and that sort of thing. And I’ve had success on Facebook and some limited success on Twitter and less so on LinkedIn.

So I needed to look elsewhere. My audience were perhaps on other platforms. More visual platforms. Platforms like Instagram and Pinterest.

The problem was that the social media management tools that I was using (and still use for other platforms) didn’t quite cut it when it came to scheduling things.

And then I happened upon Tailwind.

Now I’m a very visual kind of person. I like to see the week ahead of me. I like to see what’s ahead. I don’t like scheduling a post and not seeing it again until it pops up a few days later, in front of thousands of people.

And the more I used Tailwind, the more I realised that my social media scheduling for Instagram and Pinterest was becoming quicker. It was getting me more likes and follows. And most of all, it was becoming fun.

So here is my take on Tailwind; on how it’s helped me and how it could potentially help you.

PS. If you are looking at how Tailwind helps me with Instagram, you can find that post here.

Disclosure: Please be aware that some of the links below are affiliate links and at no additional cost to you, I’ll earn a commission should you end up purchasing one of their services or products. I only recommend services and products that I have used and/or continue to use myself. If you do use one of my affiliate links, the company reimburses me for recommending them. This helps keep the content of my blog free to read.

Here’s what I did

I’ll break it down into every simple steps:

  1. Optimised my Pinterest page by adding correctly-sized images to my profile
  2. Set up my Pinterest page as a Business
  3. Claimed my URL to my website
  4. Created a load of pins using Adobe Spark. You can use this for free but I use the Adobe Creative package as part of my day job so was able to use its premium features. You can create similar stuff on Canva.
  5. Spent a few hours posting the pins to Tailwind’s scheduler. I did this every week without fail.
  6. Rinse and Repeat.

Pinterest: The Evidence

Let’s start at the beginning.

Back in July 2020, I was looking at ways of getting my online shop ready to make money in the Autumn, ready for Christmas.

I’d uploaded a few pins just to see what the process was and to see if it sparked anything.

What I didn’t understand at the time was how it all worked.

Here are my statistics from 3rd July 2020:

pinterest

Every day, for three weeks, I filled EVERY slot available presented to me by Tailwind in my scheduler.

Pinterest’s new algorithm seeks out new pins so even though I was using the same URL in the link section, I was creating new pins for each slot.

Tailwind takes care of the timing of each pin too, which takes the guesswork out of it for me and also provides me with a structure to work to. As a freelancer, I appreciate being given a template to use as I’m usually the one creating them!

I ensured that my pins included keywords that are aimed at my audience. I added a sprinkling of hashtags.

Here’s how my stats looked after just 3 weeks:

These figures are still rising

Had I know how powerful Tailwind was a long time ago, I could be smashing this now!

I’ll keep you posted about how August goes. In the meantime, here are lessons learnt:

  1. Keep pinning fresh pins
  2. Make your pins look professional using apps like Canva or Adobe Spark.
  3. Offer value to your viewers – what will they get out of it?
  4. Engage with others on Pinterest

Main pic image by Pete Linforth from Pixabay

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